Chart - Mobile Media Consumption By Gender

A recent study from Arbitron found that when it came to mobile commerce, the top web domains tended to have higher reach than the top applications, but that users tended to spend far more time with the apps. New data from Nielsen supports that latter finding on a broader level, revealing that in March 2013 both smartphone and tablet (limited to iPad) owners spent far more time with apps than on the mobile web. Overall, smartphone users spent just 13% of their time using the mobile web, and iPad users a relatively larger – but still minor – 24%. Read the rest at MarketingCharts.