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Archive for June 25, 2013

Top In-Stream Video Advertising Verticals, June 2013 [CHART]

By David Erickson | June 25, 2013

About 2 in 3 in-stream video ad impressions come from 4 advertiser categories.

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Mobile Media Consumption By Gender, March 2013 [CHART]

By David Erickson | June 25, 2013

Smart phone users spent just 13% of their time using the mobile web, and iPad users a relatively larger – but still minor – 24%.

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TV Everywhere & Subscription Television Satisfaction, June 2013 [CHART]

By David Erickson | June 25, 2013

TV Everywhere has yet to reach 50% of America’s multichannel TV subscribers.

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American Video Game Sales Revenues By Type, 2009-2012 [CHART]

By David Erickson | June 25, 2013

Revenues from video game sales reached $14.8 billion last year.

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American Video Gamers By Type, 2013 [CHART]

By David Erickson | June 25, 2013

Just fewer than seven out of 10 US residents had ever played video or computer games.

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US Video Gamers By Demographic, 2013 [CHART]

By David Erickson | June 25, 2013

Women made up 45% of the gaming audience, and 68% of gamers were over the age of 18.

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Global Social Network User Penetration By Region, 2011-2017 [TABLE]

By David Erickson | June 25, 2013

Through 2015, the more advanced social network markets of North America, Western Europe and Central and Eastern Europe will have the highest penetration rates worldwide.

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Social Network Users By Region & Country, 2011-2017 [TABLE]

By David Erickson | June 25, 2013

Though Asia-Pacific will have the largest social network population worldwide through 2017 and the Middle East and Africa will have the second-largest audience starting next year, their population penetration rates are among the lowest.

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Global Social Network Users, 2011-2017 [CHART]

By David Erickson | June 25, 2013

The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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