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Archive for June 24, 2013

Traditional Television Viewing By Age, Q1 2011-Q1 2013 [TABLE]

By David Erickson | June 24, 2013

Traditional TV consumption continues to drop off on a year-over-year basis among 18-24-year-olds, though the rate of decline slowed somewhat in Q1.

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Best Sources For Marketing & Advertising, June 2013 [CHART]

By David Erickson | June 24, 2013

Consumers were more likely than marketers to choose traditional media sources such as newspapers and TV as best for advertising (47% vs. 41%), and also more likely to see their family, friends and co-workers as influential (31% vs. 22%).

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Customer Frustration With Companies' Online Communications, June 2013 [CHART]

By David Erickson | June 24, 2013

80% consumers in the US & UK said that one of their top 2 frustrations about companies’ use of online communications was too many unwanted email messages.

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Omnichannel Marketing Benefits, June 2013 [CHART]

By David Erickson | June 24, 2013

60% of respondents said that omnichannel efforts can drive a great deal of value in brand marketing and brand awareness, with another 33% saying the efforts can drive some value.

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Facebook Ad Performance By Industry, Q1 2013 [CHART]

By David Erickson | June 24, 2013

Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.

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Tablet vs. Smart Phone Website Visits For Select Industries, January 2013 [CHART]

By David Erickson | June 24, 2013

Travel not only had the highest percentage of internet traffic coming from tablets at 11.2%, but it was also the only industry studied that actually saw more tablet traffic than smart phone traffic.

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Average Global Hotel Website Pageviews/Visit by Device, Q4 2012 [CHART]

By David Erickson | June 24, 2013

Tablet users spent much more time on hotel websites, viewing an average of 4.9 pages per visit in Q4 2012, approximately the same as PC users.

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Global Hotel Website Visits By Device, Q4 2012 [CHART]

By David Erickson | June 24, 2013

Google predicted that US hotel searches would be up 24% in 2013 overall, but that includes a 68% uptick in searches from mobile devices against a 4% decrease in desktop queries.

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How People Find Websites, 2011 vs. 2012 [CHART]

By David Erickson | June 24, 2013

54% of respondents found websites through natural search results in 2012, up from 50% in 2011.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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