Chart - Share Of New Vehicles Purchased By American Millennials

The Great Recession decimated auto sales volume in the US across the board, and may have swept a significant fraction of the youngest consumers from the automotive market permanently, as many learned to make do without a vehicle.

However, according to a new eMarketer report, “Millennials and Autos: How the Young Can Be Won,” potential exists, and many brands have used innovative digital video, social media and car-sharing propositions to drive awareness and sales. Read the rest at eMarketer.