Social media platforms are the most commonly-used new business tools by agencies, finds a new survey from RSW/US and Mirren. But, few of the 87% of respondents leveraging social platforms find them to be effective in drumming up new business, with Facebook in particular seen as overrated. Among the agencies using social, Facebook (21%), LinkedIn (21%) and Twitter are the 3 most-used social media platforms, but among their users, less than 1 in 5 rate them as being effective. And when asked which platform was most over-rated, respondents chose Facebook (45%) first, ahead of Twitter (21%) and Pinterest (12%).
While most LinkedIn users were cool on its potential to drive new business, respondents overall see it as a far better choice than other social media sites: 63% favor it as the most effective social media platform, with Twitter (13%) and Facebook (10%) trailing distantly. Read the rest at MarketingCharts.