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Archive for June 21, 2013

Why People Watch A Particular Television Show, June 2013 [CHART]

By David Erickson | June 21, 2013

The proportion of study respondents who interact with TV-related content on social media on at least a weekly basis is triple those who do so on a daily basis (37% vs. 12%).

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The History Of Public Relations [INFOGRAPHIC]

By David Erickson | June 21, 2013
History of Public Relations - Infographic

This infographic about the history of public relations was created by GroupHigh.

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American Tablet Adoption Rates By Demographic, May 2013 [CHART]

By David Erickson | June 21, 2013

Pew’s Internet & American Life Project found 34% of American adults reporting ownership of a tablet, almost double the 18% adoption rate it found in a survey fielded in April 2012.

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Facebook Ad Performance By Industry, Q1 2013 [CHART]

By David Erickson | June 21, 2013

Telecom (0.919%) and publishing (0.79%) brands are leading the charge in click-through rates.

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Father’s Day Spending, 2007-2013 [CHART]

By David Erickson | June 21, 2013

Total US spending related to Father’s Day (Sunday, June 16, 2013) should reach almost $13.3 billion in 2013.

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Demographics Of Social Media Users By Network, October 2012 [TABLE]

By David Erickson | June 21, 2013

Mobile will be the dominant platform to reach US millennials for the foreseeable future.

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Demographics Of Auto Website Visitors, June 2012 [CHART]

By David Erickson | June 21, 2013

The 18-to-34-year-old segment still makes up a large portion of digital automotive media consumption.

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American New-Vehicle Registrations By Generation, 2001-2012 [CHART]

By David Erickson | June 21, 2013

In 2001, 18- to 34-year-olds registered 24% of all new vehicles in the US; by 2012, that figure had dropped to 13%.

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Share Of New Vehicles Purchased By American Millennials, 2001-2012 [CHART]

By David Erickson | June 21, 2013

The Great Recession decimated auto sales volume in the US across the board, and may have swept a significant fraction of the youngest consumers from the automotive market permanently, as many learned to make do without a vehicle.

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Marketing Effectiveness Of Online Video vs. TV, June 2013 [CHART]

By David Erickson | June 21, 2013

Among leading brands, media and creative agencies in the UK, Europe and North America, 58% believe that for the same investment they can achieve better share of engagement with online video than with TV.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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