June 20, 2013 - e-Strategy Trends

Men are more likely than women to engage in a variety of mobile shopping activities, with gay men more likely to: use mobile scanners while shopping (39% vs. 32%).

3 in 5 consumers around the world would be interested in shopping at a fully automated “self service” store with vending machines and kiosk stations offering a virtual customer service.

Outdoor ad spending was up 4.5% year-over-year in Q1, reaching $1.5 billion.

Facebook is the leading player and will rake in just over one in three mobile display dollars this year, after traffic acquisition costs (TAC).

Google alone took in 82.8% of all mobile search ad revenues last year.

Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.

Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.

Twitter is also expected to see its worldwide mobile ad spending share increase this year to about 2% of the total, eMarketer estimates.

eMarketer estimates that Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011.