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Archive for June 20, 2013

LGBT Mobile Shopping Activities, June 2013 [CHART]

By David Erickson | June 20, 2013

Men are more likely than women to engage in a variety of mobile shopping activities, with gay men more likely to: use mobile scanners while shopping (39% vs. 32%).

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Consumer Preference For Retail Self-Check Out, June 2013 [CHART]

By David Erickson | June 20, 2013

3 in 5 consumers around the world would be interested in shopping at a fully automated “self service” store with vending machines and kiosk stations offering a virtual customer service.

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US Outdoor Ad Revenue Growth, Q2 2011 – Q1 2013 [CHART]

By David Erickson | June 20, 2013

Outdoor ad spending was up 4.5% year-over-year in Q1, reaching $1.5 billion.

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US Mobile Display Ad Revenues By Company, 2011-2015 [TABLE]

By David Erickson | June 20, 2013

Facebook is the leading player and will rake in just over one in three mobile display dollars this year, after traffic acquisition costs (TAC).

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US Mobile Search Ad Revenues By Company, 2011-2015 [TABLE]

By David Erickson | June 20, 2013

Google alone took in 82.8% of all mobile search ad revenues last year.

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Global Net Online Ad Revenues By Company, 2011-2013 [TABLE]

By David Erickson | June 20, 2013

Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.

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Global Online Ad Revenue Share By Company, 2011-2013 [TABLE]

By David Erickson | June 20, 2013

Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.

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Global Mobile Ad Revenue Share By Company, 2011-2013 [TABLE]

By David Erickson | June 20, 2013

Twitter is also expected to see its worldwide mobile ad spending share increase this year to about 2% of the total, eMarketer estimates.

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Global Mobile Ad Revenues By Company, 2011-2013 [TABLE]

By David Erickson | June 20, 2013

eMarketer estimates that Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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