US Vehicle Shoppers Who Have Visited An Auto Website On Smart Phone, 2010-2012 [CHART]

Investments in mobile ads are also growing quickly as US marketers in the auto industry seek out consumers researching vehicle purchases on tablets and smartphones. In October 2012, J.D. Power and Associates reported that the percentage of in-market shoppers who visited an automotive website from their smartphone increased from 17% in 2010 to 31% in 2012. Read the rest at eMarketer.