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Archive for June 19, 2013

Conversion Rates Of Duplicate Leads, June 2013 [CHART]

By David Erickson | June 19, 2013

Leads360 found that those leads flagged as duplicates converted at a rate 167% higher than the average.

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Smart Phone Ownership By Income & Age, June 2013 [CHART]

By David Erickson | June 19, 2013

61% of American cell phone owners can be classified as smart phone owners.

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Global Mobile Payment Transactions By Device, June 2012 vs April 2013 [CHART]

By David Erickson | June 19, 2013

Europe sports the world’s largest percentage of transactions made using a mobile device, at 15.3%, followed by Asia (12.4%) and North America (11.2%).

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Showroomers' Response To Permanent Price Matching, June 2013 [CHART]

By David Erickson | June 19, 2013

40% of American adults claim to have checked out a product in a brick-and-mortar store before purchasing it elsewhere online.

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US Vehicle Shoppers Who Have Visited An Auto Website On Smart Phone, 2010-2012 [CHART]

By David Erickson | June 19, 2013

The percentage of in-market shoppers who visited an automotive website from their smart phone increased from 17% in 2010 to 31% in 2012.

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Ad Spending Share Of US Automobile Dealerships By Media, 2002-2012 [TABLE]

By David Erickson | June 19, 2013

Dealers have dramatically increased their digital ad spending over the past decade, from just 5.0% of spending in 2002 to 26.5% in 2012.

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US Automotive Online Ad Spending, 2011-2017 [TABLE]

By David Erickson | June 19, 2013

The US automotive industry will spend $5.07 billion in 2013 on paid digital advertising, and that total is expected to rise to $7.80 billion by 2017.

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Demographics Of US Android & iPhone Owners, May 2013 [TABLE]

By David Erickson | June 19, 2013

Android phones had a 12 percentage point lead over iPhones, with 43% of mobile phone owners between 18 to 24 years old on Android smartphones, compared with 31% on the iPhone.

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US Smart Phone Owners By OS, May 2013 [CHART]

By David Erickson | June 19, 2013

In May 2013, Android was ahead of iOS by 3 percentage points; Android ran on 28% of mobile phone owners’ smart phones, compared with 25% on iPhones running iOS.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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