Mobile Ad Spending Growth By Format, 2011-2017 [TABLE]

Table - Mobile Ad Spending Growth By Format

Both mobile display and search are expected to grow rapidly over the next few years. Mobile video ad spending, in particular, will continue to grow at triple-digit rates this year, with banners, rich media and other display ads predicted to rise 78.3% compared to search’s 76.4%. Meanwhile, ad dollars to messaging-based mobile formats are dwindling, dropping 3.4% this year after a decline of 11% in 2012. Read the rest at eMarketer.