Mobile Ad Spending Growth By Format, 2011-2017 [TABLE]
By David Erickson | June 18, 2013
Both mobile display and search are expected to grow rapidly over the next few years. Mobile video ad spending, in particular, will continue to grow at triple-digit rates this year, with banners, rich media and other display ads predicted to rise 78.3% compared to search’s 76.4%. Meanwhile, ad dollars to messaging-based mobile formats are dwindling, dropping 3.4% this year after a decline of 11% in 2012. Read the rest at eMarketer.
Posted in Ad Spending, Advertising, Banner Advertising, Email Advertising, Email Marketing, Marketing Budgets, Mobile Advertising, Mobile Marketing, Search Engine Advertising, Search Engine Marketing, Video Advertising, Video Marketing and tagged Classified Advertising, Mobile Video, Rich Media Advertising, Text Message Marketing