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Archive for June 18, 2013

Creepy Loyalty Programs, December 2012 [CHART]

By David Erickson | June 18, 2013

The creepiest were loyalty programs that see details of friends’ behavior, mentioned by more than half of respondents.

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Most Popular Types Of Loyalty Programs, December 2012 [CHART]

By David Erickson | June 18, 2013

US internet users on average participated in 7.4 loyalty programs last year.

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US Google Net Ad Revenues, 2011-2015 [TABLE]

By David Erickson | June 18, 2013

Mobile’s rapid expansion will help that channel rival the desktop in both search and display revenues for Google by 2015.

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US Twitter Net Ad Revenues, 2011-2015 [CHART]

By David Erickson | June 18, 2013

As of 2012, eMarketer estimates, 52% of Twitter’s net US ad revenues were from mobile; by 2015, the share will approach two-thirds.

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US Facebook Net Ad Revenues, 2011-2015 [CHART]

By David Erickson | June 18, 2013

eMarketer estimates that after less than a full year selling mobile ads, 18% of US net Facebook ad revenues came from mobile in 2012.

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Mobile Ad Spending Growth By Format, 2011-2017 [TABLE]

By David Erickson | June 18, 2013

Mobile video ad spending, in particular, will continue to grow at triple-digit rates this year, with banners, rich media and other display ads predicted to rise 78.3% compared to search’s 76.4%.

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US Digital Ad Spending By Channel, 2011-2017 [CHART]

By David Erickson | June 18, 2013

Desktop ad spending will peak in 2014 at $35.39 billion, up from this year’s projected total of $34.29 billion.

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American Sports Content Consumption [INFOGRAPHIC]

By David Erickson | June 18, 2013

25% of sports fans use social media to follow leagues, teams and players online.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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