Archive for June 18, 2013
Creepy Loyalty Programs, December 2012 [CHART]
The creepiest were loyalty programs that see details of friends’ behavior, mentioned by more than half of respondents.
Read MoreMost Popular Types Of Loyalty Programs, December 2012 [CHART]
US internet users on average participated in 7.4 loyalty programs last year.
Read MoreUS Google Net Ad Revenues, 2011-2015 [TABLE]
Mobile’s rapid expansion will help that channel rival the desktop in both search and display revenues for Google by 2015.
Read MoreUS Twitter Net Ad Revenues, 2011-2015 [CHART]
As of 2012, eMarketer estimates, 52% of Twitter’s net US ad revenues were from mobile; by 2015, the share will approach two-thirds.
Read MoreUS Facebook Net Ad Revenues, 2011-2015 [CHART]
eMarketer estimates that after less than a full year selling mobile ads, 18% of US net Facebook ad revenues came from mobile in 2012.
Read MoreMobile Ad Spending Growth By Format, 2011-2017 [TABLE]
Mobile video ad spending, in particular, will continue to grow at triple-digit rates this year, with banners, rich media and other display ads predicted to rise 78.3% compared to search’s 76.4%.
Read MoreUS Digital Ad Spending By Channel, 2011-2017 [CHART]
Desktop ad spending will peak in 2014 at $35.39 billion, up from this year’s projected total of $34.29 billion.
Read MoreAmerican Sports Content Consumption [INFOGRAPHIC]
25% of sports fans use social media to follow leagues, teams and players online.
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