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Archive for June 17, 2013

Affluent Shoppers' Preferred Purchase Channels By Demographic, April 2013 [CHART]

By David Erickson | June 17, 2013

The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.

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mCommerce Activities Of Affluent Americans By Device, April 2013 [TABLE]

By David Erickson | June 17, 2013

Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.

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Where Americans Watch TV By Device, January 2013 [TABLE]

By David Erickson | June 17, 2013

While smart mobile device users can now watch TV from anywhere, they still favor sitting at home to watch their shows.

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Time Americans Spend Watching Mobile TV By Device, January 2013 [CHART]

By David Erickson | June 17, 2013

Only 2% of total TV viewership by American broadband subscribers who watched at least five hours of TV per week occurred on a tablet or smart phone.

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US Traditional Media Revenue Outlook, 2013-2017 [CHART]

By David Erickson | June 17, 2013

PwC has issued its annual “Entertainment & Media Outlook” report, which contains projections for online and offline media markets through 2017.

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Mothers’ Mobile Use By Weekday, June 2013 [CHART]

By David Erickson | June 17, 2013

Almost 40% of mothers’ weekly time spent with their mobiles is on Saturday (18.5%) and Sunday (19.3%).

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B2B Procurers' Online Shopping By Age, June 2013 [CHART]

By David Erickson | June 17, 2013

Millennial B2B buyers are far more likely than their older counterparts to make online purchases.

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Email Volume Variance By Industry, Q1 2013 [CHART]

By David Erickson | June 17, 2013

Email volume increased by 11.6% year-over-year in Q1, following a 5.4% year-over-year increase in Q4.

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Subscription On-Demand Video Market Share, Q1 2012 vs Q1 2013 [CHART]

By David Erickson | June 17, 2013

Netflix accounts for almost one-third of North American peak downstream internet traffic.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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