When it comes to where mobile TV is being viewed, the research adds to other studies that have shown that most mobile usage occurs in the home. Indeed, 64% of smartphone TV viewing occasions occurred at home, a finding that aligns almost exactly with previous research from the IAB. Outside of the home, smartphone TV viewing tends to occur most often at work or at the office (23%) and in transit or commuting (12%).
Tablet viewing is even more heavily performed at home, at 82% of the measured occasions. Read the rest at MarketingCharts.