Preferred Television Genres By Viewing Device, June 2013 [CHART]

Chart - Preferred Television Genres By Viewing Device

In the traditional TV, news and business (31%) got the edge on drama (30%) and comedies (29%) as the top genres by percentage of viewing occasions. On both tablets and smartphones, though, dramas were the top genre, at 31% and 27% of occasions, respectively, with comedies next (at 20% and 24%, respectively).

In fact, news and business programs were far less popular on mobile devices than on TV. By contrast, smartphone viewers demonstrated an outsized affinity for adult animation shows. Sports accounted for a much larger percentage of viewing occasions on the traditional TV set (19%) than on tablets (9%), although the gap with smartphones (14%) was smaller. Once again, the mobile viewing patterns more closely resemble consumption on computers than on TVs. Read the rest at MarketingCharts.