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Archive for June 14, 2013

Products Researched & Purchased On A Tablet, March 2012 [TABLE]

By David Erickson | June 14, 2013

A survey from the Online Publishers Association compared product research with product purchase by category among tablet users in March 2013.

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US Mobile Shoppers Who Use Tablets, 2011-2017 [TABLE]

By David Erickson | June 14, 2013

In 2011, there were 23.2 million US mobile shoppers using tablets.

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Tablet Ad Categories To Which Users Are Most Likely To Respond By Gender, January 2013 [CHART]

By David Erickson | June 14, 2013

The content that beauty consumers devour in magazines are ripe for the interactive opportunities that tablets can provide.

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Television Viewing Places By Device, June 2013 [TABLE]

By David Erickson | June 14, 2013

64% of smart phone TV viewing occasions occurred at home.

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Preferred Television Genres By Viewing Device, June 2013 [CHART]

By David Erickson | June 14, 2013

On the traditional TV, news and business (31%) got the edge on drama (30%) and comedies (29%) as the top genres by percentage of viewing occasions.

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TV Viewing Times By Device, June 2013 [TABLE]

By David Erickson | June 14, 2013

A plurality of tablet (22%) and smart phone (28%) TV viewing occasions tracked occurred during the daytime, between 9 AM and 3 PM.

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Global Entertainment & Media Content Spending, 2008, 2013 & 2017 [CHART]

By David Erickson | June 14, 2013

While physical purchases represented 88% of total spending on Entertainment & Media content in 2008, that number has dropped to 73% this year, and will fall to 53% by 2017.

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Attention Online Shoppers Pay To Retailers’ Facebook Updates, June 2013 [CHART]

By David Erickson | June 14, 2013

Just 14% of respondents either skip over retailers’ updates (8%) or claim to not notice them at all (6%).

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Smart Phone Market Penetration, October 2011 – April 2013 [CHART]

By David Erickson | June 14, 2013

During the 3-month period ending in April 2013, comScore says that the share of mobile subscribers with a smartphone was essentially flat from March, at 58%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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