Chart - Americans Who Click On Search Engine Ads By Age

Search is an important component of millennials’ shopping process, giving advertisers an opportunity to reach them through that channel. And according to an August 2012 survey by Harris Interactive for The Search Agency, US internet users in the 18-to-34 age bracket were much more likely than older respondents—30% vs. 18%—to have clicked on ads in search engines. Read the rest at eMarketing.