Chart - American Digital Media Buying Penetration By Generation

True to stereotype, millennials are a digital population. Their heavy usage of digital media—including social networking, video viewing and gaming—reflects their extensive ownership of digital devices. None is more important than the smartphone. eMarketer estimates that 95.2% of US millennial adults will be mobile phone users by the end of the year. Among this group, nearly three-quarters are expected to use smartphones. Read the rest at eMarketer.