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Archive for June 13, 2013

US Print vs. iPad Magazine Ad Units, Q1 2012 & Q1 2013 [TABLE]

By David Erickson | June 13, 2013

The number of ad units available on just the iPad increased nearly 24%, giving the iPad editions 56% of the total number of ad units as on print pages.

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Americans Who Click On Search Engine Ads By Age, August 2012 [CHART]

By David Erickson | June 13, 2013

US internet users in the 18-to-34 age bracket were much more likely than older respondents—30% vs. 18%—to have clicked on ads in search engines.

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American Digital Media Buying Penetration By Generation, 2013 & 2017 [CHART]

By David Erickson | June 13, 2013

95.2% of US millennial adults are estimated to be mobile phone users by the end of the year.

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Online CPG Shoppers' Behavior By Age, Q4 2012 [TABLE]

By David Erickson | June 13, 2013

45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.

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Influence Of Shipping Costs On Online Shoppers, June 2013 [TABLE]

By David Erickson | June 13, 2013

When asked their top drivers of positive recommendations for an online retailer, a leading 68% of respondents cited free shipping, easily the top answer.

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Newspaper Circulation & Advertising Trends By Region, 2012 [CHART]

By David Erickson | June 13, 2013

Newspaper circulation around the world dropped by only 0.9% in 2012, as losses in North America and other regions were almost completely offset by gains in Asia.

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Television Consumption By Device, June 2013 [CHART]

By David Erickson | June 13, 2013

Just 2% of all TV hours logged were on tablets (1%) or smart phones (1%).

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Amazon's Position In Consumer Electronics Purchase Path, June 2013 [CHART]

By David Erickson | June 13, 2013

When consumers visited a retail site online, 1 in 3 went to Amazon.

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Social Media Sites Marketing Execs Use For Cross-Posting On Twitter, Q1 2013 [CHART]

By David Erickson | June 13, 2013

27% of marketing execs shared content between Instagram and Twitter, 22% shared content with LinkedIn, 20% with foursquare, and 10% with Vine.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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