US Retail Online Ad Spending, 2011-2017 [TABLE]

Table - US Retail Online Ad Spending

Though growth rates for retail digital ad spending are falling, with a 14% increase expected this year, the industry will hold on to a steady share of total spending throughout the forecast period. Nearly two-thirds of this retail spending will focus on direct response formats, such as search, mobile messaging, classifieds and directories, or lead generation. Read the rest at eMarketer.