US Financial Services Online Ad Spending, 2011-2017 [TABLE]
The financial services industry will see similar levels of growth, though from a smaller base. Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period. Financial services spending is similarly focused on direct response formats, with 62% of spending going to search, mobile messaging and the like. Read the rest at eMarketer.