US CPG Online Ad Spending, 2011-2017 [CHART]
The CPG industry, along with sellers of other consumer products, have grown their digital spending at a somewhat faster rate than the retail or financial services industries, though they remain relative laggards in terms of online spend. Just 8.3% of total digital spending this year will come from CPG firms. Unlike retail and direct response marketers, CPG advertisers are focused on branding efforts: 62% of digital spending will go toward banner ads, rich media, sponsorships and video, eMarketer estimates. Read the rest at eMarketer.