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Archive for June 12, 2013

US Financial Services Online Ad Spending, 2011-2017 [TABLE]

By David Erickson | June 12, 2013

Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period.

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US Retail Online Ad Spending, 2011-2017 [TABLE]

By David Erickson | June 12, 2013

Though growth rates for retail digital ad spending are falling, with a 14% increase expected this year, the industry will hold on to a steady share of total spending throughout the forecast period.

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US Online Ad Spending Growth By Industry, 2011-2017 [TABLE]

By David Erickson | June 12, 2013

Four of the six industries growing their digital ad spending at or above overall market rates are retail, financial services, consumer packaged goods & travel.

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B2B Buyers' Attitudes Toward Online Content, June 2013 [TABLE]

By David Erickson | June 12, 2013

87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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