Chart - Automating Marketing Decision-Making Process By Channel

The key to real-time marketing is to then use data and analysis to deliver real-time messaging through automated technology, which can rapidly respond to customer actions by pushing out ads, marketing collateral and other content to the appropriate channels. Leaders and nonleaders most often used automation for online display formats.

It was also reasonably common for both groups to use automation on social media, with 70% of leaders doing so and 58% of nonleaders. Read the rest at eMarketer.