June 12, 2013 - e-Strategy Trends

Online ad revenues grew by 15.8% year-over-year in Q1, increasing from $8.3 billion to $9.6 billion.

The key to real-time marketing is to use data and analysis to deliver automated real-time messaging, which can rapidly respond to customer actions.

Travel advertisers will devote nearly three-quarters of spend to direct response formats.

CPG advertisers are focused on branding efforts: 62% of digital spending will go toward banner ads, rich media, sponsorships and video, eMarketer estimates.

Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period.

Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period.

Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period.

Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period.

Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period.