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Archive for June 12, 2013

Q1 Online Ad Revenues, 1996-2013 [CHART]

By David Erickson | June 12, 2013

Online ad revenues grew by 15.8% year-over-year in Q1, increasing from $8.3 billion to $9.6 billion.

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Automating Marketing Decision-Making Process By Channel, 2013 [CHART]

By David Erickson | June 12, 2013

The key to real-time marketing is to use data and analysis to deliver automated real-time messaging, which can rapidly respond to customer actions.

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Context-Sensitive Real-Time Offers, 2013 [CHART]

By David Erickson | June 12, 2013

About two in five leaders were already putting out real-time offers this year to customers based on customer context, a relatively sophisticated process.

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US Travel Industry Online Ad Spending, 2011-2017 [CHART]

By David Erickson | June 12, 2013

Travel advertisers will devote nearly three-quarters of spend to direct response formats.

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US CPG Online Ad Spending, 2011-2017 [CHART]

By David Erickson | June 12, 2013

CPG advertisers are focused on branding efforts: 62% of digital spending will go toward banner ads, rich media, sponsorships and video, eMarketer estimates.

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US Financial Services Online Ad Spending, 2011-2017 [TABLE]

By David Erickson | June 12, 2013

Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period.

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US Financial Services Online Ad Spending, 2011-2017 [TABLE]

By David Erickson | June 12, 2013

Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period.

Read More

US Financial Services Online Ad Spending, 2011-2017 [TABLE]

By David Erickson | June 12, 2013

Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period.

Read More

US Financial Services Online Ad Spending, 2011-2017 [TABLE]

By David Erickson | June 12, 2013

Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period.

Read More

US Financial Services Online Ad Spending, 2011-2017 [TABLE]

By David Erickson | June 12, 2013

Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period.

Read More
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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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