Amazon Worldwide Ad Revenue, 2011-2013 [CHART]

Chart - Amazon Worldwide Ad Revenue

Amazon has ramped up its advertising strategy in recent years, and the site is reaping the benefits. In figures from eMarketer’s new estimates on Amazon ad revenues—the first time eMarketer has ever forecast Amazon’s advertising revenues—the ecommerce giant took in nearly $610 million last year worldwide in net ad revenues.

That figure was up 45.5% over 2011, and Amazon’s worldwide ad revenues after traffic acquisition costs (TAC) will increase a further 36.9% this year to $835.05 million. Read the rest at eMarketer.