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Archive for June 10, 2013

Characteristics Of Millennials Alcohol Drinkers, May 2013 [TABLE]

By David Erickson | June 10, 2013

71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group.

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Top Benefits Of CEO Social Media Use, May 2013 [CHART]

By David Erickson | June 10, 2013

Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO participation in social media over the next 5 years,

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Mobile Users' Internet Access Preferences, May 2013 [CHART]

By David Erickson | June 10, 2013

35% of mobile users prefer to access the internet via a smartphone and 14% via a tablet, meaning that only a bare majority still prefer to use their desktop or laptop computer.

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Top Mobile Devices By Ad Performance, Q1 2013 [TABLE]

By David Erickson | June 10, 2013

Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1.

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Top Deterrents To Tablet Shopping, May 2013 [CHART]

By David Erickson | June 10, 2013

Among those who say their tablet is not their preferred device for shopping online, a leading 40% said that’s because they feel retailers’ tablet applications and sites don’t offer the same experience as their standard websites.

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Top Fast Food Restaurants, April 2013 [CHART]

By David Erickson | June 10, 2013

A lot has changed in the past 5-10 years, but the endurance of McDonald’s as an American fast food icon seems to have stayed firm.

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Breadwinner Moms, 1960 & 2011 [CHART]

By David Erickson | June 10, 2013

A new analysis of Census Data released by the Pew Research Center details a dramatic rise in the percentage of households with children that count the mother as the primary or sole source of family income.

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Consumer Attitudes Toward Corporate Social Responsibility, May 2013 [TABLE]

By David Erickson | June 10, 2013

The vast majority of consumers around the world say that when companies engage in corporate social responsibility (CSR), they have a more positive image of the company (95%) & are more likely to trust the company (94%).

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Importance Of Mobile-Optimized Websites, May 2013 [TABLE]

By David Erickson | June 10, 2013

78% of smart phone owners and 75% of tablet owners consider the “look and feel” of a company’s mobile website when considering whether or not to make a purchase from it.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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