Marketers' Experience Levels With Data & Analytics Tools, 2013 [CHART]
An April 2013 survey of US chief marketing officers (CMOs) and senior marketing leaders from various industries by executive search consulting firm Spencer Stuart found that the vast majority of respondents considered their marketing team to have at least some experience with data analytics and tools. While 33% admitted to a basic understanding of data analytics, 44% thought of their group as proficient. Only 11% said their company’s data analysis efforts were sophisticated or leading edge, likely a reflection of the complexities inherent to data analysis. Read the rest at eMarketer.