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Archive for June 7, 2013

Devices Used To Visit Social Media Sites By Gender, March 2013 [CHART]

By David Erickson | June 7, 2013

The desktop and laptop remained the No. 1 place where users accessed sites, but the smart phone wasn’t far behind.

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Top Social Networks By Gender, March 2013 [TABLE]

By David Erickson | June 7, 2013

Googl+ had the second-highest number of account holders among both men and women, leading Twitter by approximately 10 percentage points for both genders.

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Challenges To Increasing The Use Of Data & Analytics For Marketing, 2013 [CHART]

By David Erickson | June 7, 2013

The largest problem seen by executives in using data analytics was the absence of investment in new technology.

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Current & Future Marketing Impact Of Big Data Analytics, 2013 [CHART]

By David Erickson | June 7, 2013

Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.

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Marketers' Experience Levels With Data & Analytics Tools, 2013 [CHART]

By David Erickson | June 7, 2013

While 33% admitted to a basic understanding of data analytics, 44% thought of their group as proficient.

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Smart Phone Activity Share By OS, May 2013 [CHART]

By David Erickson | June 7, 2013

Americans spend about an hour each day on their smart phones (58 minutes to be exact).

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How Top Customer Experience Marketers Differ, May 2013 [CHART]

By David Erickson | June 7, 2013

Acquiring new customers (42%), retaining existing customers and improving loyalty and satisfaction (36%), and creating consistent, relevant and positive customer experiences across channels (34%) are among the top challenges being faced by marketers today.

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Female Deal Shopping Motivations, May 2013 [CHART]

By David Erickson | June 7, 2013

Asked their motivation for deal shopping, 36% of “general market women” said that they’re on a strict budgets and that deals help them live within their means and stretch their dollars.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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