Tweens & Young Teen Girls' Attitudes Toward Mobile Ads, May 2013 [TABLE]
An in-application survey of close to 800 girls aged 6-16 shows that this young demographic is very receptive to mobile advertising. 65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so, according to the study, which was conducted by MobiGirl Media. Further, 22% claim that they always tap on the ads they see in mobile apps, and 56% will tap on an ad for a product that interests them.
It’s worth remembering that some of these respondents are as young as 6, and as such, the survey results should probably be interpreted more as indicative of their attitudes than their actual behaviors. Also, given that these respondents took an in-app survey, they likely represent somewhat of a biased sample.
Nevertheless, their attitudes appear to reflect a general receptiveness to mobile advertising, a positive leading indicator for a rapidly-growing advertising medium. In fact, 8 in 10 said they would buy an item right away, with only 20% saying they’d wait for a special occasion. Read the rest at MarketingCharts.