Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Moms' Social Sharing By Content Type, May 2013 [CHART]

By David Erickson | June 6, 2013

Chart - Moms' Social Sharing By Content Type

A new study from ShareThis examines the social sharing behaviors of 200,000 mothers aged 25-54 with children in the household. The analysis of their behavior across the 2.4 million sites in the ShareThis network over a 1-month period, which amounted to more than 1 million social signals, reveals that 30% of mothers shared content on the network during the period, compared to 10% of the network’s overall average. Mothers were most likely to share content about parenting (18%) and movies & TV (15%), with those 2 categories alone combining to represent one-third of shares.

Beyond those top 2 categories, only one other cracked the double-digits: technology, representing 10% of shares by mothers.

Interestingly, when looking at browsing behavior, the study reveals that a leading 22% of browsing is related to movies and TV (versus 15% of shares), while only 9% of browsing is related to parenting content (versus 18% of shares). Online games represent about one-tenth of all content consumption, but only 5% of sharing. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, Demographics, Online Behavior, Social Media Marketing, Social Sharing, Social Television, Video Games and tagged Casual Games, Entertainment Marketing, Gaming, Mothers, Movie Marketing, Music Marketing, Online Politics, ShareThis, Sports Marketing, Technology Marketing, Television Marketing

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
June 2013
M T W T F S S
 12
3456789
10111213141516
17181920212223
24252627282930
« May   Jul »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube