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Archive for June 6, 2013

Mobile & Tablet Video Ad Views By OS, Q1 2013 [CHART]

By David Erickson | June 6, 2013

More mobile video ad views took place on an iPhone (31.4% share of mobile and tablet ad views) than an Android phone (22.5% share) in Q1.

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Online Streaming Habits, May 2013 [TABLE]

By David Erickson | June 6, 2013

A survey from M-GO of streaming media consumers finds that new TV shows are their most popular type of programming, cited by 68% of respondents, with new movies (46%) and older movies (44%) in tow.

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Small Businesses & Email List Growth, May 2013 [TABLE]

By David Erickson | June 6, 2013

57% of respondents said they are always actively trying to grow their email lists.

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Online Video Views By Duration, Q1 2013 [CHART]

By David Erickson | June 6, 2013

86.7% of video views on “Linear + Digital” networks were less than 5 minutes in length, as were 86.2% of video views on “Digital Pure-Play” networks.

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Top 10 Global Media Owners, 2012 [CHART]

By David Erickson | June 6, 2013

Google stands alone at the top of the list, with an estimated $37.9 billion in revenues, more than $10 billion ahead of its nearest competitor, The DirectTV Group.

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Moms' Social Sharing By Content Type, May 2013 [CHART]

By David Erickson | June 6, 2013

30% of mothers shared content on the ShareThis network during the period, compared to 10% of the network’s overall average.

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Responses To Out-Of-Home Advertising, May 2013 [TABLE]

By David Erickson | June 6, 2013

3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month.

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Consumer Awareness Of Native Advertising, May 2013 [CHART]

By David Erickson | June 6, 2013

Asked if they had ever heard of native advertising, fully 85% of respondents answered in the negative.

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Tweens & Young Teen Girls' Attitudes Toward Mobile Ads, May 2013 [TABLE]

By David Erickson | June 6, 2013

65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so.

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Share of eCommerce Traffic From Smart Devices, Q1 2012 – Q1 2013 [CHART]

By David Erickson | June 6, 2013

Tablets accounted for 10.6% of e-commerce site traffic in Q1, up from 8.9% a quarter earlier, while smartphones also exceeded 10% of traffic (10.44%), though with only slight growth from the previous quarter.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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