June 6, 2013 - e-Strategy Trends

More mobile video ad views took place on an iPhone (31.4% share of mobile and tablet ad views) than an Android phone (22.5% share) in Q1.

A survey from M-GO of streaming media consumers finds that new TV shows are their most popular type of programming, cited by 68% of respondents, with new movies (46%) and older movies (44%) in tow.

57% of respondents said they are always actively trying to grow their email lists.

86.7% of video views on “Linear + Digital” networks were less than 5 minutes in length, as were 86.2% of video views on “Digital Pure-Play” networks.

Google stands alone at the top of the list, with an estimated $37.9 billion in revenues, more than $10 billion ahead of its nearest competitor, The DirectTV Group.

30% of mothers shared content on the ShareThis network during the period, compared to 10% of the network’s overall average.

3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month.

Asked if they had ever heard of native advertising, fully 85% of respondents answered in the negative.

65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so.

Tablets accounted for 10.6% of e-commerce site traffic in Q1, up from 8.9% a quarter earlier, while smartphones also exceeded 10% of traffic (10.44%), though with only slight growth from the previous quarter.

Archive for June 6, 2013

Mobile & Tablet Video Ad Views By OS, Q1 2013 [CHART]

Online Streaming Habits, May 2013 [TABLE]

Online Video Views By Duration, Q1 2013 [CHART]

Top 10 Global Media Owners, 2012 [CHART]

Responses To Out-Of-Home Advertising, May 2013 [TABLE]

Consumer Awareness Of Native Advertising, May 2013 [CHART]

Tweens & Young Teen Girls' Attitudes Toward Mobile Ads, May 2013 [TABLE]

Share of eCommerce Traffic From Smart Devices, Q1 2012 – Q1 2013 [CHART]