Online Video Ads Views, December 2011 – April 2013 [CHART]
Overall, 84.7% of online Americans (181.9 million) watched 38.8 billion online content videos in April. The duration of the average content video was 5.6 minutes, with the average online video ad lasting 24 seconds. Both of those remained unchanged from the previous month.
Google keeps setting its own records, serving more than 2.4 billion ads in April, up from its previous high of more than 2.3 billion in March, which in turn had bested February’s high. BrightRoll (2.2 billion) wasn’t far behind, as 6 properties in total exceeded the 1 billion mark. Read the rest at MarketingCharts.