35% of mobile device owners watch videos on their device, per results from a study [PDF] commissioned by Telly and conducted by Harris Interactive. Among these mobile video viewers, 67% find them via social sharing, whether through social networking applications (45%), emails they open on their phone (36%) or text/MMS (29%). Close behind, 64% discover videos to watch by searching for them using a mobile application such as YouTube or Vimeo, while 41% find them via a search engine on their device.
According to a study released last year by Unruly, viewers enjoy online videos they discover from a recommendation more than ones they discover through browsing. Read the rest at MarketingCharts.