Mobile Video Discovery Methods [CHART]

35% of mobile device owners watch videos on their device, per results from a study [PDF] commissioned by Telly and conducted by Harris Interactive. Among these mobile video viewers, 67% find them via social sharing, whether through social networking applications (45%), emails they open on their phone (36%) or text/MMS (29%). Close behind, 64% discover videos to watch by searching for them using a mobile application such as YouTube or Vimeo, while 41% find them via a search engine on their device.

According to a study released last year by Unruly, viewers enjoy online videos they discover from a recommendation more than ones they discover through browsing. Read the rest at MarketingCharts.

Posted in Blog Marketing, Consumer Behavior, Content Marketing, Email Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing, Word Of Mouth and tagged Blogging, Mobile Social, Mobile Video, Text Messaging, Vimeo, YouTube