Cross-Device Travel Research & Purchase Behavior, May 2013 [CHART]

Chart - Cross-Device Travel Research & Purchase Behavior

The proportion of respondents using smartphones (48%) and tablets (49%) to research travel purchases is almost equal to the proportion that uses laptops (56%), details the report. Among the 48% who research on their smartphone, 40% book on that device, while 48% book on a tablet and 71% on a laptop. Of the 49% who research on their tablet, 30% book their smartphone, 54% stick with their tablet, and 67% book on their laptop. Finally, among the 56% researching on their laptop, 31% book on their smartphone, 39% cross over to a tablet to purchase, and 75% finish the purchase on their laptop. Read the rest at MarketingCharts.