Changes In Digital Marketing Spending By Category, March 2013 [CHART]
Marketers are backing up the excitement around mobile, social and video with more ad dollars. Of the 20 major US brands surveyed by the Association of National Advertisers in March 2013, 65% said they were increasing their investments in mobile—the highest percentage of marketers upping investments in any channel studied. Only 10% planned to decrease mobile spend.
And marketers seem to have no hesitations about social, as 55% of respondents said they were putting more dollars to the format, while no advertisers reported decreasing social investments. Read the rest at eMarketer.