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Archive for June 5, 2013

Mobile Video Discovery Methods, May 2013 [CHART]

By David Erickson | June 5, 2013

35% of mobile device owners watch videos on their device.

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Online Video Ads Views, December 2011 – April 2013 [CHART]

By David Erickson | June 5, 2013

Online video ads bested their March record of 13.2 billion views by about 70 million or so views in April.

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Cross-Device Travel Research & Purchase Behavior, May 2013 [CHART]

By David Erickson | June 5, 2013

Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smart phone, tablet, or laptop) to do so.

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American B2B Media & Information Industry Revenues, H1 2010-H2 2012 [CHAT]

By David Erickson | June 5, 2013

Business-to-business (B2B) media and information industry revenues reached $25.5 billion in 2012, representing 3.4% growth from $24.7 billion in 2011.

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US Mobile Phone Gamers, 2011-2017 [TABLE]

By David Erickson | June 5, 2013

Double-digit mobile gaming growth rates will continue into 2015, when half of all US residents are expected to play games via their mobile phone at least once per month.

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US Mobile Gaming Revenue Share By Type, 2011-2017 [CHART]

By David Erickson | June 5, 2013

This year, the largest share of revenues will come from downloads of games themselves, with in-game purchases accounting for just slightly less.

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US Mobile Gaming Revenues By Type, 2011-2017 [TABLE]

By David Erickson | June 5, 2013

Mobile gaming has been a high-growth market in recent years, with revenues increasing at triple-digit rates in 2012 and 2011.

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Digital & Offline Marketing Budget Allocations By Objective, March 2013 [CHART]

By David Erickson | June 5, 2013

Marketers allocated 60% of their offline budget to branding vs. 42% of their digital budget.

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Changes In Digital Marketing Spending By Category, March 2013 [CHART]

By David Erickson | June 5, 2013

Marketers seem to have no hesitations about social, as 55% of respondents said they were putting more dollars to the format, while no advertisers reported decreasing social investments.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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