Archive for June 5, 2013
Mobile Video Discovery Methods, May 2013 [CHART]
35% of mobile device owners watch videos on their device.
Read MoreOnline Video Ads Views, December 2011 – April 2013 [CHART]
Online video ads bested their March record of 13.2 billion views by about 70 million or so views in April.
Read MoreCross-Device Travel Research & Purchase Behavior, May 2013 [CHART]
Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smart phone, tablet, or laptop) to do so.
Read MoreAmerican B2B Media & Information Industry Revenues, H1 2010-H2 2012 [CHAT]
Business-to-business (B2B) media and information industry revenues reached $25.5 billion in 2012, representing 3.4% growth from $24.7 billion in 2011.
Read MoreUS Mobile Phone Gamers, 2011-2017 [TABLE]
Double-digit mobile gaming growth rates will continue into 2015, when half of all US residents are expected to play games via their mobile phone at least once per month.
Read MoreUS Mobile Gaming Revenue Share By Type, 2011-2017 [CHART]
This year, the largest share of revenues will come from downloads of games themselves, with in-game purchases accounting for just slightly less.
Read MoreUS Mobile Gaming Revenues By Type, 2011-2017 [TABLE]
Mobile gaming has been a high-growth market in recent years, with revenues increasing at triple-digit rates in 2012 and 2011.
Read MoreDigital & Offline Marketing Budget Allocations By Objective, March 2013 [CHART]
Marketers allocated 60% of their offline budget to branding vs. 42% of their digital budget.
Read MoreChanges In Digital Marketing Spending By Category, March 2013 [CHART]
Marketers seem to have no hesitations about social, as 55% of respondents said they were putting more dollars to the format, while no advertisers reported decreasing social investments.
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