Branded Content Acquisition Sources, April 2013 [CHART]

By David Erickson | June 4, 2013

Fifty-eight percent of agencies said they had obtained branded content from the publishers from whom they purchased media, making it the most popular source. Clients were the second most popular origin for content, at 49%, followed by third-party content creators (37%) and internal entertainment divisions (23%). Read the rest at eMarketer.

Posted in Advertising, Content Development, Content Marketing and tagged Brand Marketing, Branded Content