Use Of Marketing Attribution, October 2012 [CHART]

Chart - Use Of Marketing Attribution

Some retailers are deploying complex multichannel attribution solutions, with Big Data power, to measure the performance of their marketing efforts. But the numbers are still small. According to an October 2012 survey conducted by Econsultancy and Adobe, only 26% of companies worldwide used advanced forms of marketing attribution—ones that go beyond simple last-click analysis. Read the rest at eMarketer.