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Archive for June 3, 2013

How Millennials Spend Their Free Time By Gender, May 2013 [CHART]

By David Erickson | June 3, 2013

58% of Millennial men said they watch TV, with about 4 in 10 saying they listen to or play music.

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Retail Mobile Path To Purchase, May 2013 [TABLE]

By David Erickson | June 3, 2013

Just 6% of smartphone users conducted their most recent mobile retail search in-store.

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Consumer Attitudes Toward Rebates, May 2013 [TABLE]

By David Erickson | June 3, 2013

83% of respondents said they like to find rebates when shopping in-store, and the same percentage said that a discount via rebate is attractive when shopping online.

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Global Marketing Budgets, October 2011-May 2013 [CHART]

By David Erickson | June 3, 2013

Marketing budget conditions have improved for the 5th consecutive month.

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Benefits Of Social Media Marketing To SMBs, January 2013 [CHART]

By David Erickson | June 3, 2013

The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic.

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B2B vs. B2C Social Media Marketing Channels, January 2013 [TABLE]

By David Erickson | June 3, 2013

While YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments.

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Marketing Attribution Channels, October 2012 [CHART]

By David Erickson | June 3, 2013

Email and paid search are some of the easiest channels to include in attribution programs.

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Top Marketing Analytics Objectives In 2013 [CHART]

By David Erickson | June 3, 2013

Some 28% of marketers worldwide indicated that measuring attribution across channels is an important analytic objective in 2013.

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Use Of Marketing Attribution, October 2012 [CHART]

By David Erickson | June 3, 2013

Only 26% of companies worldwide used advanced forms of marketing attribution—ones that go beyond simple last-click analysis.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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