Archive for June 3, 2013
How Millennials Spend Their Free Time By Gender, May 2013 [CHART]
58% of Millennial men said they watch TV, with about 4 in 10 saying they listen to or play music.
Read MoreRetail Mobile Path To Purchase, May 2013 [TABLE]
Just 6% of smartphone users conducted their most recent mobile retail search in-store.
Read MoreConsumer Attitudes Toward Rebates, May 2013 [TABLE]
83% of respondents said they like to find rebates when shopping in-store, and the same percentage said that a discount via rebate is attractive when shopping online.
Read MoreGlobal Marketing Budgets, October 2011-May 2013 [CHART]
Marketing budget conditions have improved for the 5th consecutive month.
Read MoreBenefits Of Social Media Marketing To SMBs, January 2013 [CHART]
The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic.
Read MoreB2B vs. B2C Social Media Marketing Channels, January 2013 [TABLE]
While YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments.
Read MoreMarketing Attribution Channels, October 2012 [CHART]
Email and paid search are some of the easiest channels to include in attribution programs.
Read MoreTop Marketing Analytics Objectives In 2013 [CHART]
Some 28% of marketers worldwide indicated that measuring attribution across channels is an important analytic objective in 2013.
Read MoreUse Of Marketing Attribution, October 2012 [CHART]
Only 26% of companies worldwide used advanced forms of marketing attribution—ones that go beyond simple last-click analysis.
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