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Archive for June 2013

US Online Sponsorship Ad Spending, 2011-2017 [CHART]

By David Erickson | June 28, 2013

eMarketer estimates sponsorship spending in the US will rise 22.1% this year, from $1.54 billion in 2012 to $1.88 billion.

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Global Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]

By David Erickson | June 28, 2013

For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.

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Global Facebook Cost Per Like By Industry, March 2013 [TABLE]

By David Erickson | June 28, 2013

General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.

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Global Facebook Ad Performance Metrics By Type, March 2013 [TABLE]

By David Erickson | June 28, 2013

The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.

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Expectation & Tolerance For Mobile Video Ads, June 2013 [CHART]

By David Erickson | June 28, 2013

Research from comScore has shown that the average TV show is about one-quarter ads, while new figures from comScore indicate that online video ads accounted for just 2.6% of all minutes spent watching online video last month.

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Ad Viewability Benchmarks By Site Type, 2012 [CHART]

By David Erickson | June 28, 2013

Covering 2012 activity, the data shows that viewability rates were lowest on shopping and auction (34.3%) and ad network (36.7%) sites, and highest on employment (68.5%), news (67%) and music and streaming media (66.1%) sites.

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Online Video Ad Views, December 2011 – May 2013 [CHART]

By David Erickson | June 28, 2013

In May, Americans watched an average of 96.5 ads each, up significantly from 81.6 the prior month.

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Reach & Frequency Of Video Ads, January – May 2013 [CHART]

By David Erickson | June 28, 2013

About 53% of the US population watched online video ads in May, relatively unchanged from April’s 52.6%.

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College Student Spending, 2009-2013 [CHART]

By David Erickson | June 28, 2013

After a big jump last year, discretionary spending by college students is expected to remain largely flat this year at $117 billion, per the latest College Explorer report from re:fuel.

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Media & Entertainment Strategic Priorities During Digital Transformation, June 2013 [CHART]

By David Erickson | June 28, 2013

Digital’s share of top-line revenue is expected to grow from 47% on average this year to 57% by 2015.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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