Archive for June 2013
US Online Sponsorship Ad Spending, 2011-2017 [CHART]
eMarketer estimates sponsorship spending in the US will rise 22.1% this year, from $1.54 billion in 2012 to $1.88 billion.
Read MoreGlobal Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]
For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.
Read MoreGlobal Facebook Cost Per Like By Industry, March 2013 [TABLE]
General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.
Read MoreGlobal Facebook Ad Performance Metrics By Type, March 2013 [TABLE]
The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.
Read MoreExpectation & Tolerance For Mobile Video Ads, June 2013 [CHART]
Research from comScore has shown that the average TV show is about one-quarter ads, while new figures from comScore indicate that online video ads accounted for just 2.6% of all minutes spent watching online video last month.
Read MoreAd Viewability Benchmarks By Site Type, 2012 [CHART]
Covering 2012 activity, the data shows that viewability rates were lowest on shopping and auction (34.3%) and ad network (36.7%) sites, and highest on employment (68.5%), news (67%) and music and streaming media (66.1%) sites.
Read MoreOnline Video Ad Views, December 2011 – May 2013 [CHART]
In May, Americans watched an average of 96.5 ads each, up significantly from 81.6 the prior month.
Read MoreReach & Frequency Of Video Ads, January – May 2013 [CHART]
About 53% of the US population watched online video ads in May, relatively unchanged from April’s 52.6%.
Read MoreCollege Student Spending, 2009-2013 [CHART]
After a big jump last year, discretionary spending by college students is expected to remain largely flat this year at $117 billion, per the latest College Explorer report from re:fuel.
Read MoreMedia & Entertainment Strategic Priorities During Digital Transformation, June 2013 [CHART]
Digital’s share of top-line revenue is expected to grow from 47% on average this year to 57% by 2015.
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