Archive for May 2013
Customer Data Use For Insights, November 2012 [CHART]
49% of companies polled worldwide had enacted a data management strategy as of fall 2012.
Read MoreMarketers' Social Media Plans, May 2013 [CHART]
This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.
Read MoreLocal Media Fans Social Behaviors By Media Type, May 2013 [CHART]
What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium.
Read MoreMillennials' Attitudes Toward Shopping By Gender, May 2013 [CHART]
Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%).
Read MoreCustomer Satisfaction With Information Sector, May 2013 [CHART]
Customer satisfaction with pay TV providers remains relatively low, although it has increased slightly after remaining flat for 3 consecutive years.
Read MoreData-Driven Marketing Spending, Q1 2013 [CHART]
38.7% indicated that their data-driven marketing spending increased quarter-over-quarter, with another 41.9% reporting a steady level of spending.
Read MoreAmerican Smart Phone Users By Age, 2011-2017 [TABLE]
eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.
Read MoreDevice Ownership Among American Children & Teens, November 2012 [TABLE]
43% of children ages 3 to 18 used the smart phone, with 65% of that group doing so on a daily basis.
Read MoreAmerican Child & Teen Smart Phone Users By Grade Level, February 2013 [CHART]
19% of elementary school students used smart phones and 42% of middle school students did so as well.
Read MoreWeekly American Netflix Streamers, 2010 & 2013 [CHART]
In 2013, according to Leichtman, 22% of US consumers surveyed said they streamed Netflix weekly—more than five times as many as watched content via Netflix in 2010.
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