Chart - Core Competencies Of Data Management Platforms

The DMP’s ability to take all of that Big Data from first-, second- and third-party sources and then organize it into meaningful audience segments makes it an ideal tool for audience targeting. This function—particularly for first- and third-party data—was also the top-reported competency of DMPs by US marketing professionals in a September 2012 surveyed by Winterberry Group. Read the rest at eMarketer.