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Archive for May 31, 2013

Mary Meeker: State of the Internet, 2013 [PRESENTATION]

By David Erickson | May 31, 2013

Mary Meeker’s latest edition of the annual Internet Trends report finds continued robust online growth.

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Advertising Effectiveness For Prompting Social Interactions With Brands, May 2013 [CHART]

By David Erickson | May 31, 2013

Respondents reported being most likely to notice brand-related social accounts in online banner ads (27.2%), but a relatively high number also notice them in TV (24.1%) and print (21.1%) ads.

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Teen & Adult Social Networking Use, 2008-2012 [CHART]

By David Erickson | May 31, 2013

Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.

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Top Social Media Marketing Benefits, May 2013 [CHART]

By David Erickson | May 31, 2013

The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%).

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Millennials' Preferred Purchase Methods By Select Product Categories, May 2013 [TABLE]

By David Erickson | May 31, 2013

Webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials than showrooming across several product categories.

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Accepting Advertising For Free Content, May 2013 [CHART]

By David Erickson | May 31, 2013

Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or even a newspaper (66%).

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Social Advertising Buying Strategies, Q1 2013 [CHART]

By David Erickson | May 31, 2013

Six in 10 social advertisers who either purchased ads or paid to promote content on social media properties rotated through multiple pieces of creative.

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Ad Pros' Social Media Marketing Tactics, Q1 2013 [CHART]

By David Erickson | May 31, 2013

73% of respondents used branded pages on social networks to deliver messages, making it the most popular social media tactic among social advertisers.

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Core Competencies Of Data Management Platforms, September 2012 [CHART]

By David Erickson | May 31, 2013

DMPs can standardize disparate data sources to build a larger, more descriptive picture of a customer or audience base that marketers can act upon.

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Top Big Data Challenges, 2012 [CHART]

By David Erickson | May 31, 2013

83% of respondents said processing disparate sets of information was a leading Big Data challenge.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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