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Archive for May 30, 2013

Local Media Fans Social Behaviors By Media Type, May 2013 [CHART]

By David Erickson | May 30, 2013

What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium.

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Millennials' Attitudes Toward Shopping By Gender, May 2013 [CHART]

By David Erickson | May 30, 2013

Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%).

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Customer Satisfaction With Information Sector, May 2013 [CHART]

By David Erickson | May 30, 2013

Customer satisfaction with pay TV providers remains relatively low, although it has increased slightly after remaining flat for 3 consecutive years.

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Data-Driven Marketing Spending, Q1 2013 [CHART]

By David Erickson | May 30, 2013

38.7% indicated that their data-driven marketing spending increased quarter-over-quarter, with another 41.9% reporting a steady level of spending.

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American Smart Phone Users By Age, 2011-2017 [TABLE]

By David Erickson | May 30, 2013

eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.

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Device Ownership Among American Children & Teens, November 2012 [TABLE]

By David Erickson | May 30, 2013

43% of children ages 3 to 18 used the smart phone, with 65% of that group doing so on a daily basis.

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American Child & Teen Smart Phone Users By Grade Level, February 2013 [CHART]

By David Erickson | May 30, 2013

19% of elementary school students used smart phones and 42% of middle school students did so as well.

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Weekly American Netflix Streamers, 2010 & 2013 [CHART]

By David Erickson | May 30, 2013

In 2013, according to Leichtman, 22% of US consumers surveyed said they streamed Netflix weekly—more than five times as many as watched content via Netflix in 2010.

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Online Americans Who Subscribe To Cable TV, May 2013 [CHART]

By David Erickson | May 30, 2013

While 60% of US internet users still had a cable TV subscription in May, another 23% said they had a subscription in the past, but not any longer.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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