Twitter Advertising Effectiveness, May 2013 [CHART]

Chart - Twitter Advertising Effectiveness

Twitter says its Promoted Tweets are working, but Twitter users may hold slightly less positive attitudes towards ads on the platform: just 1 in 10 find Twitter ads such as Promoted Tweets to be “very effective,” although another 45% find them to be “somewhat effective,” according to survey results from Ask Your Target Market (AYTM). But, those numbers go up among users who watch video clips within expanded tweets (including those from Vine and YouTube): 20% of this group thinks Twitter ads are very effective, and 61% think they’re somewhat effective.

Overall, 13% of the Twitter users surveyed said they often watch videos within expanded tweets, with males more likely to do so than females (16.2% vs. 11.4%). Another 30% sometimes watch them, and 30% rarely do, leaving 27% who report never having done so. Read the rest at MarketingCharts.