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Archive for May 29, 2013

Online Branding Tactics Effectiveness, May 2013 [CHART]

By David Erickson | May 29, 2013

70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year.

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Twitter Advertising Effectiveness, May 2013 [CHART]

By David Erickson | May 29, 2013

Just 1 in 10 users find Twitter ads such as Promoted Tweets to be “very effective,” although another 45% find them to be “somewhat effective.”

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Digital Capabilities & Confidence In Future Competitiveness, May 2013 [CHART]

By David Erickson | May 29, 2013

Executives at large companies who rate themselves highly in terms of their digital capabilities are more likely to have confidence in their future competitive position.

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Ad Engagement Effectiveness On Made-for-Web Video Content vs Repurposed TV, May 2013 [CHART]

By David Erickson | May 29, 2013

Click-through rates for the repurposed TV content (1.11%) and for the made-for-web content (1.09%) were evenly matched.

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US Radio Revenues, Q1 2013 [TABLE]

By David Erickson | May 29, 2013

Healthy growth in digital (9%) and off-air (5%) helped offset a sluggish quarter for spot advertising, which was down 2% from Q1 2012.

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US Mobile Travel Sales, 2011-2017 [CHART]

By David Erickson | May 29, 2013

eMarketer’s estimate for mobile travel sales—which includes both tablets and smartphones—will nearly double this year, increasing from $7 billion to $13.6 billion.

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Americans Who Research & Purchase Travel Products Online, August 2012 [CHART]

By David Erickson | May 29, 2013

81% of US internet users who had booked travel in the past 12 months had researched their trips online, while 74% of respondents had booked online.

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US Digital Travel Sales, 2011-2017 [CHART]

By David Erickson | May 29, 2013

US digital travel sales are expected to slowly but steadily increase between 2013 and 2017, achieving a 5.36% compound annual growth rate.

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Teens Who Lie About Their Age Online, 2012 [CHART]

By David Erickson | May 29, 2013

36% of online teens who are 12 years old admitted to falsifying their age in order to gain access to a website or account.

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Teens’ Negative Online Experiences, 2012 [TABLE]

By David Erickson | May 29, 2013

4% of teens have posted something online that caused problems for them or a family member, or got them in trouble at school.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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