May 29, 2013 - e-Strategy Trends

70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year.

Just 1 in 10 users find Twitter ads such as Promoted Tweets to be “very effective,” although another 45% find them to be “somewhat effective.”

Executives at large companies who rate themselves highly in terms of their digital capabilities are more likely to have confidence in their future competitive position.

Click-through rates for the repurposed TV content (1.11%) and for the made-for-web content (1.09%) were evenly matched.

Healthy growth in digital (9%) and off-air (5%) helped offset a sluggish quarter for spot advertising, which was down 2% from Q1 2012.

eMarketer’s estimate for mobile travel sales—which includes both tablets and smartphones—will nearly double this year, increasing from $7 billion to $13.6 billion.