Top Purposes For B2B Email Marketing, March 2013 [CHART]

Chart - Top Purposes For B2B Email Marketing

For business-to-business (B2B) companies, email marketing is all about getting the right content in front of the right customers. Customer acquisition and lead nurturing were the most important purposes of email marketing programs among US B2B marketing professionals surveyed in March by BtoB Magazine. Brand awareness and customer retention were less important to email marketing efforts. Read the rest at eMarketer.