Amount Of Mobile Shopping By American Moms, December 2012 [CHART]
Mobile is not the primary method US moms prefer for shopping. Only 11% of respondents said this was the shopping method they would choose, if given only one option. And according to December 2012 research from parenting app company Alt12, about two-thirds of moms said they did less than half of their shopping on mobile. Read the rest at eMarketer.