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Archive for May 24, 2013

Brand Response Rates On Twitter, Q2 2012-Q1 2013 [CHART]

By David Erickson | May 24, 2013

The average response rate grew 6% points quarter-over-quarter to 38%, after only improving by 4% points in the preceding 6 months.

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Global Online Sharing Tendencies By Country, May 2013 [CHART]

By David Erickson | May 24, 2013

Across the 24 countries tracked, an average of 24% said they’d best describe their amount of sharing as either most things or everything.

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Consumer Spending Patterns, May 2013 [TABLE]

By David Erickson | May 24, 2013

Overall, 73% of Americans polled in early April said they have been spending either less (41%) or the same (32%) amount of money in recent months than they used to.

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High School & College Graduation Spending, 2007-2013 [CHART]

By David Erickson | May 24, 2013

Graduation season is here, and Americans will shell out $4.6 billion to reward high school and college seniors.

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Top Tactics To Improve B2B Email Marketing, March 2013 [CHART]

By David Erickson | May 24, 2013

Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.

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Top Purposes For B2B Email Marketing, March 2013 [CHART]

By David Erickson | May 24, 2013

Customer acquisition and lead nurturing were the most important purposes of email marketing programs among US B2B marketing professionals surveyed in March by BtoB Magazine.

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Amount Of Mobile Shopping By American Moms, December 2012 [CHART]

By David Erickson | May 24, 2013

Only 11% of moms said mobile was the shopping method they would choose, if given only one option.

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Product Categories That Interest Mobile Moms, March 2013 [CHART]

By David Erickson | May 24, 2013

Clothing and beauty ranked as the top product categories for which moms shopped on their smart phones and tablets, at 56% and 47%, respectively.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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