May 24, 2013 - e-Strategy Trends

The average response rate grew 6% points quarter-over-quarter to 38%, after only improving by 4% points in the preceding 6 months.

Across the 24 countries tracked, an average of 24% said they’d best describe their amount of sharing as either most things or everything.

Overall, 73% of Americans polled in early April said they have been spending either less (41%) or the same (32%) amount of money in recent months than they used to.

Graduation season is here, and Americans will shell out $4.6 billion to reward high school and college seniors.

Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.

Customer acquisition and lead nurturing were the most important purposes of email marketing programs among US B2B marketing professionals surveyed in March by BtoB Magazine.