Shopping Apps People Download, April 2013 [CHART]
Apps, in particular, appear to be playing an important role in leading shoppers down the path to purchase. Just more than one-third of respondents said they had downloaded an app specific to a particular store, making it the most popular type of shopping app used by consumers. That was followed by local store/shopping locators apps (26%), general coupon apps (25.5%) and daily deal apps (22.5%). Read the rest at eMarketer.